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Thenga's Artisan Revolution: Family and Finances
Thenga’s sustainable coconut shell products are unique. They are revolutionising local communities in rural Kerala, creating artisan revolution in the state.
Thenga’s products are eco friendly. They are made of coconut shell. It is not uncommon to see piles of coconut shells slowly decomposing in landfills.
In the lush plains of Palakkad in Kerala, fringed by mountains, coconut farms flourish. The tall palms shoot up to the sky bearing large coconuts.
Palakkad thrives on coconut and its related industries - oil, coir etc. The coconut is a symbol of Kerala - which roughly translates to land of coconuts.
Maria Kuriakose founded Thenga fueling an artisan revolution in the state. Thenga’s sustainable coconut shell products are revolutionising local communities.
Thenga created Rural Employment in Kerala. One part of the coconut tree goes by largely underutilised so Thenga is trying to make a change.
Kerala faces an employment problem despite its high human development and literacy rates.
Thenga employs 16 artisans in rural Kerala, turning discarded coconut shells into utility products.
Gender inclusivity
Thenga builds a female-centric team, restoring careers to women in rural Kerala.
Helping mothers return to work
Thenga helps mothers return to work by hiring and training mothers with career breaks.
Boosting handicraft sector
Handicraft and cottage industries generally languish in Kerala but Thenga has been able to invigorate the sector through the use of social media, online campaigns, physical exhibitions etc.
By drawing attention to the meticulous craftsmanship and innate beauty, Thenga has created a demand for handmade, artisanal coconut shell products especially in urban India.
Skill development and training
Apart from providing employment and livelihoods to many, Thenga regularly undertakes skill development and training sessions to make sure their team is up to date.
Spreading sustainability
Rural India is relatively sustainable as wastage is less due to income constraints. Thenga managed to make a mark even here by helping rural communities see waste in a new light.
Innovation drives Thenga’s success. Utilizing recycled materials is key to their story, inspiring entrepreneurs to embrace natural resources for eco-friendly brands.
Empowering women & artisans via the circular economy benefits all. Thenga expands access & awareness. Join our sustainable world journey.
Thenga proves the coconut palm is a 'kalpavriksha', small changes make forests grow, bringing opportunity to coconut lands and communities.
Explore Thenga's handcrafted artisan products and support local communities!
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