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Drive Change With Corporate Gifts
on Jul 25, 2024
How choosing eco-friendly corporate gifts can help your organisation drive positive social change and reflect CSR goals
Gift giving is a universal love language. Everybody appreciates a good gift and the thought behind it. It makes a person feel seen, appreciated and loved. Corporate gifting helps build and nurture a company’s relationship with its employees, stakeholders and partners. It is a tangible way of showing appreciation for the support and work put in by the people around us and is an integral part of the marketing communications mix.
Corporate gifting, whilst creating a feeling of happiness, has also been known to create quite a bit of waste when the gifts are not well thought out. Trinkets that don't necessarily serve any purpose or objects that are quickly set to go out of fashion, are definitely bad choices when picking a corporate gift.
Well thought out corporate gifts reflect a company’s corporate social responsibility. There is a natural conflict when companies have corporate social responsibility programs that aim to give back to the environment but at the same time spend money on unsustainable non-biodegradable corporate gifts.
Your choice of corporate gifts sends a strong message to your stakeholders. Endorsing brands that focus on the environment, employment generation and uplifting marginalised communities will help make a company's commitment to its CSR initiatives more stronger.
Corporate gifts are meant to go to a wide range of people - from salesmen to senior management - and hence these gifts need to be picked up after careful consideration. Done right, corporate gifts can build stronger relationships within the organisation and outside.
Choosing gifts that reflect the CSR goals of the company will help spread the message in a more organic way and help drive change internally.
Choosing brands that promote sustainable practices sends a message of responsibility, generating awareness of environmental issues. Introducing better, natural options encourages switching at home, reducing the load on our environment.
Driving rural employment through conscious choices
Brands prioritizing skill development and rural employment are making great strides. Supporting such small businesses indirectly gives back, empowering rural artisans and workers, fostering growth.
Brands focusing on skilling marginalised communities like rural women are great for meaningful CSR partnerships. Associate with brands sharing the same ethical goals to further your CSR initiatives.
Revolutionising the idea of waste
It is always easier to discard and replace than repurpose. But the environmental concerns arising from a culture of consumerism has already made its impact.
Brands like Thenga are transforming how we look at waste. By endorsing products made from natural waste matter, we are sending a message to our community to rethink their consumption patterns and encourage repurposing and reusing.
Choosing sustainable and natural gifts for employees demonstrates a commitment to their well-being. Opting for eco-friendly products promotes a healthier lifestyle and helps protect the environment.
Eco-friendly corporate gifts
Etching and printing company logos on complimentary gifts are a way of driving brand recognition and making sure your gift doesn't get lost in the crowd.
Thenga offers custom engraved coconut shell products that reflect each brand’s ethos in a tasteful way. Choosing gifts that reflect your CSR initiatives help cement a company’s commitment to the same goals.
It also grounds the problem within the company and helps create awareness about the ways in which it can be resolved.
Explore Thenga’s Eco-Friendly Gift Hampers Sets.
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